L.B. Foster Company is a $500m+ business. It's a heritage brand, having been established in the US in 1902. So this was about deference to the past, whilst looking to the future.
At the heart of the brand's visual delivery is the L.B. Foster Centrifuge. It's the universal visual identifier that links everything.
Our brand model capture the company's core purpose, five areas of influence, and five guiding behaviours. Plus its vision of keeping our world moving.
